Friday, January 31, 2020

History of football Essay Example for Free

History of football Essay Football (as well as rugby and soccer) are believed to have descended from the ancient Greek game of harpaston. Harpaston is mentioned frequently in classical literature, where it is often referred to as a â€Å"very rough and brutal gameâ€Å". The rules of this ancient sport were quite simple: Points were awarded when a player would cross a goal line by either kicking the ball, running with it across the goal line, or throwing it across the line to another player. The other team’s objective was simply to stop them by any means possible. There was no specific field length, no side line boundaries, no specified number of players per team, only a glaring lack of rules. Harpaston: Luckily (for everyone) uniforms equipment have improved dramatically. Most modern versions of football are believed to have originated from England in the twelfth century. The game became so popular in England that the kings of that time (Henry II and Henry IV) actually banned football. They believed that football was taking away interest from the traditional sports of England, such as fencing and archery. Evolution and the Beginnings of Standardization. Football didn’t really begin to take on any consistency of rules and boundaries until it was picked up as a sport in the seven major public schools of England in the early 1800’s. Six of the seven schools were largely playing the same game (including Eton, Harrow and Winchester) while the seventh, Rugby School (founded in 1567) was playing a markedly different version of football. The other schools moved ahead refining their rules and eventually their game became known as association football – or soccer, which was played back then much as it is today. Rugby School went in a different direction. How and why the game developed differently at Rugby School appears to have been lost in history, but what is known is that by the 1830s, running with the ball at Rugby School was in common use and 18 foot goal posts had been added with a cross-bar at 10 feet above the ground. The inclusion of the cross-bar was accompanied by a rule that a goal could only be scored by the ball passing over the bar from a place kick or drop kick. Apparently this was done to make scoring easier from further out and also to avoid the horde of defenders standing in and blocking the mouth of the goal. Players who were able to touch down the ball behind the opponents goal line were awarded a try-at-goal the player would make a mark on the goal line and then walk back onto the field of play to a point where a place kick at the goal was possible (a conversion). There was also an off-your-side rule used to keep the teams apart. Passing the ball forward was not allowed. By the mid-1860s British schools and universities had taken up Rugbys game and honored the school by giving the new football the name of rugby. The game soon went trans-Atlantic to America and landed on fertile soil. Roots of American Football The birth date of football in the United States is generally regarded by football historians as November 6, 1869, when teams from Rutgers and Princeton Universities met for the first intercollegiate football game. In those early games, there were 20 players to a team and football still more closely resembled rugby than modern football. The game of football has a history of constant rule changes. Rule changes have been implemented to bolster the excitement of the game of football and  to increase the games safety. In 1873, representatives from Columbia, Rutgers, Princeton, and Yale Universities met in New York City to formulate the first intercollegiate football rules for the increasingly popular game. These four teams established the Intercollegiate Football Association (IFA) and set 15 as the number of players allowed on each team. Walter Camp, the coach at Yale and a dissenter from the IFA over his desire for an eleven man team, helped begin the final step in the evolution from rugby-style play to the modern game of American football. The IFA’s rules committee, led by Camp, soon cut the number of players from fifteen to eleven, and also instituted the size of the playing field, at one hundred ten yards. In 1882 Camp also introduced the system of downs. After first allowing three attempts to advance the ball five yards, in 1906 the distance was changed to ten yards. The fourth down was added in 1912. Within a decade, concern over the increasing brutality of the game led to its ban by some colleges. Nearly 180 players had suffered serious injuries, and eighteen deaths had been reported from the brutal mass plays that had become common practice. So in 1905, President Theodore Roosevelt called upon Harvard, Princeton, and Yale to help save the sport from demise. At a meeting between the schools, reform was agreed upon, and at a second meeting, attended by more than sixty other schools, the group appointed a seven member Rules Committee and set up what would later become known as the National Collegiate Athletic Association, or the NCAA. From this committee came the legalization of the forward pass, which resulted in a redesign of the ball and a more open style of play on the field. The rough mass plays, which once caused so many serious injuries, were prohibited by the committee. Also prohibited was the locking of arms by teammates in an effort to clear the way for their ball carriers. The length of the game was shortened, from seventy to sixty minutes, and the neutral zone, which separates the teams by the length of the ball before each play begins, was also established. Though refinements to the game would continue to the present day, the modern game of American football had arrived.

Thursday, January 23, 2020

America is Not Responsible for September 11 :: September 11 Terrorism Essays

America is Not Responsible for September 11 I am starting to hear something somewhat disturbing about the September 11 attack on the United States. I hear people in the press saying it. I hear it from foreign spokesmen and organizations. And now I hear students and professors agreeing. What they are all saying is that American foreign policy is responsible for this attack. This is not the first time I have heard it. I read this when I was researching Internet sites in the Middle East for a school project. But now I hear it in America. Well, I absolutely reject that belief. And before you start down that road, let me give you an alternative argument and the facts to accompany it. In today's world of sound-bite journalism and quick, dumbed-down answers, this is an easy solution to a problem that doesn't have an easy solution. Sure, jump on the bandwagon. Blame America for all the bad things that happen to her. We are big, powerful and an easy target. Why not blame us? Who else can you blame? Well, simply put, the United States did not plant the bombs that have killed close to 9,000 Americans in the last decade. Someone else did. Nine thousand Americans were lost in terrorist bombings around the world in a decade. Still think this is our fault? There are some good critiques of American foreign policy. But when do we say enough is enough? When do we put the safety of our citizens above public opinion in other countries? Can we not say to the world that "these are our policies, they are based on good values and sound judgement," without fear of being killed? The answer is yes, we can, we will and we must. If we do not, then the hatred of a small minority dominates the rule of law for the vast majority. Let us examine the American foreign policy that is so terrible that terrorists feel justified murdering people in the hundreds and thousands at a time. I think you will see it may not be the root of all evil. First, let us examine our relations with Israel versus the Palestinians. This is the center of the criticism laid upon the backs of Americans dealing with the Middle East for at least 40 years.

Tuesday, January 14, 2020

Neilsen’s Ice Cream – Marketing Game

[pic] Neilsen’s Ice Cream Report Report Katherine Johnstone HMMA†¢ CAH †¢ January 17, 2011 [pic] Introduction The company that I was part of during this marketing game was known as Nielsen’s Ice Cream. The aim of the game was to earn the most market share by making the right choices in marketing the products, purchasing the inventory, managing human resources, and working together. This report will go through the decisions made, reasons for them, and the outcome. Round 1 When starting out the game, our first round of decisions on marketing can be summed up with the following chart : Price |Marketing Budget |Promotion |Purchase | |Standard Ice Cream |280 |4000 |Commercial – Rich history |500 | |Special Ice Cream |295 |4000 |Commercial – Best quality |500 | |Luxury Ice Cream |295 |4000 |Sales Promotion -Cheap |500 | |Sugar Free Ice Cream |285 |4000 |Commercial – Quality/Price |500 | |Then we moved to our Human Resource Management, and made d ecisions that would affect our company internally. Board Salary: 5500 euro Size Sales Department:20 euro Education Budget:Average –> 2500 euro Working CircumstancesAverage –> 2600 euro Working Conditions:Training for management Training result oriented work Training on team building Flexible working conditions Music workplace To start off the research and development, we more so went with our best guess, feeling that this round would truly come close to being some what of a trail and error round. So the numbers for research and development are as follows: Process: 1000 euro Standard Ice Cream2100 euro Luxury Ice Cream2600 euro Special Ice Cream2400 euro Sugar Free Ice Cream2200 euro Round 2 Looking at the results from the previous round we made according adjustments, which are as follows.Standard Ice Cream With a starting price of 280 euro for the standard ice cream, the product did fairly well on the market. Our market share of the standard ice cream is 29%, which is pleasing, but staying there will be tough. A small change in the price, will be made in order to see if demand goes up or down, or is affected. We will still continue promoting the product a commercial approach, and continue with the same amount of money for the budget (4000 euro). Special Ice Cream Nielsen strongest product was our Special Ice Creams with an amount of 483.We won’t change anything on this product and will see if this does effect the company results in the next round. We will purchase 600 new items for the next round. Luxury Ice Cream The Luxury Ice Cream did a good job in the previous round, but can be improved by making some small changes. Nielsen changes the way of promoting to a Price/Quality advertisement, hoping that form of marketing will catch more attention. Sugar Free Ice Cream We sold 387 units of Sugar free ice creams last round, which is quite a high amount if you compare it with to our competitors.To attempt to increase sales and market share, Ni elsen will lower prices on this product from 285 to 280. The marketing budget of 4000 euro still stands and is put towards a commercial where they are telling about the price and quality relation. Round 3 Standard Ice Cream The standard ice cream was doing quite well the last round, so we felt only minor changes were needed. We had an average quality for this standard ice cream which we changed into a high quality, this is due to we believe that in order to be competitive you can’t settle on average.We purchased 350 products with a good quality. This high quality needs to be compensated by a higher price, because if you are just higher your quality, you will lose money. We changed the price from 285 to 295 euro. We are going to promote this product to a commercial which is giving the rich history of the product. Our marketing budget for the standard ice cream in this round is 4000 euro. With a higher quality and higher price, we should make some more profit out our standard i ce cream. Special Ice Cream Again it seems that the special ice cream is our strongest selling product.We had a price of 295 with a good quality. The changes will be made to up the sales of this special ice cream. We increased the marketing budget from 4000 euro to 4100 euro, so that people won’t loose interest and also to stay ahead of competition. We invested this 4100 euro in a tv commercial where Nielsen’s is proud of the high level of quality at this special ice cream. Because of the high sales we purchased 450 special ice cream on a excellent basis. The sales are very good for this special ice cream, so we made a decision to change the price from 295 to 300 euro.This shouldn’t make such an effect on peoples buying behavior. It’s in relation to change from a good quality to an excellent quality of the purchased items. Luxury Ice Cream The sales of the luxury ice cream weren’t so high in the fourth period. There should be a reason for this, whi ch we need to fix with making some changes. First we want to change the price from 295 to 290. This should people make more convenient to buy our product. When you are just lowering the price, somebody has to know that you made this changes, so we hired up the marketing budget from 4000 to 4200.This money will be invested in a sales promotion, so on that the sales will increase of this product. As a result of bad sales in the previous round, we don’t need such a high purchase of products. We will purchase 150 luxury ice creams on a good quality base. Sugar Free Ice Cream The sugar Free Ice Cream was the weakest product of the 4. With 203 sales and a market share of 15% the sugar free ice cream performed very poorly. We need to change something to higher up the sales and the market share. We changed the price of the sugar free ice cream from 280 to 270.We will promote this prices with a marketing budget of 4000 euro which won’t be changed from the previous round. This m oney will be invested in sponsoring, where we are telling that the sugar free ice cream has the best quality. The sales where such as bad, that we don’t need much to purchase. We are purchasing 150 sugar free ice creams, which should be enough because of an inventory of 400 stocks. Also in an attempt to sell more we had a press release stating that we were offering for a limited time a Holiday Special Sale, which is why the price was then lowered by 10 euros.In Human Resources we were not performing well as far as our staff was concerned, so we decided to try increasing the education budget from ‘average – 2500’ to ‘good-4000’, in hopes that a higher education will provide them with what they need to perform their job and possible be more satisfied. Also, we felt that it was needed to make a few changes in the research and development area as a way to increase the sales of the sugar free ice cream. What we decided was to decrease the budget fo r the luxury ice cream research and cycle it into the sugar-free’s: Process: 1000 euro Standard Ice Cream2100 euro Luxury Ice Cream2600 euro ? 200 euro Special Ice Cream2400 euro Sugar Free Ice Cream2200 euro ? 2600 euro Lastly, we felt that it was time to purchase some market research in the form of a market analysis in order to gain a better understanding of our competitors and the market we are all in. Round 4 Round 5 One key observation made after reviewing the previous rounds results was that with the increase to the education budget there was a slight positive movement in our internal sector. This prompted us to then not only give on more increase of the education budget, but to also provide an increase in funding to the salary department.An unfortunate fallout however from a miscommunication between our group members was our inventory, and this is the round where we could have turned it around if caught in time, however, we neglected the round delay, and ended up runni ng out of stock of certain products. Round 6 The big change was with in the Human Resources as well and the working conditions. After examining the data a little more it was decided to change the working conditions to include the following: Lease espresso machine Training result oriented work Lease ERP software using ASP Lease CRM software using ASP Flexible working conditionsStandard Ice Cream There were a few changes made in the marketing of this product due to declining sales. We went from focusing on the rich history to associating more with price/quality. The pricing seemed high as well so we lowered from 285-275, as well as adjusted the budget from 4100-4000. For inventory, 280 products we purchased at a good quality Luxury Ice Cream We felt the only adjustment should be made was in the pricing, which we lowered from 290-280. Since stocking was also an issue we felt it would be wise to order 400, rather then 150 as in the previous round Special Ice CreamPricing was way to high , so it was determined that hurt our marketshares of this product the most over the past few rounds. In response we lowered the price from 300 down to 280, but increased the budget from 4200 to 4300. Then we shifted the focus of the marketing from best quality to Price/Quality, and ordered 350 in inventory at good quality rather then excellent. Sugar Free Ice Cream Only adjustment made with this product was the purchase of 300 inventory. We looked at the results further and also concluded that we were missing out on market research, which was most definately hurting our chances of competing.After discussing it, we determined that it was wise to purchase market research on the competitors prices, and societies values. The results from the pricing was shocking for us. The whole time our standard ice cream was far to over priced, as was our sugar free, but the changes made previous to the communications mix proved to be almost spot on with the research. But this information was taken h eavily into consideration for the next round of decisions. Round 7 Standard Ice Cream With the huge price difference in our products versus the competitors we decided that the price needed to be lowered immediatly from 275 to 220.Marketing communication match up with the societies values research, but we ordered 300 in inventory and changed the quality to weak. Luxury Ice Cream Comparing our price to the research from the previous round we determined pricing was fine as is, but the marketing communications needed to be changed from price/quality to cheap. We then ordered 500 in inventory with hopes of high future sales. Special Ice Cream The pricing again matched up well enough to stay competitive so we adjusted the communication from price/quality to best quality and also ordered 250 in inventory.Sugar-Free Ice Cream Another big price change was made when we seen that we were almost 20 euros more then the rest, so we dropped from 270 to 250, and also ordered 500 inventory hoping fo r increased sales. There was no change made for the communications. Round 8 Again we ran into the problem of running out of inventory, still not fully realizing the key was in what we were over looking. With hopes to make one final comeback we decided that it would be a good idea to have another press release announcing one more final sale. Looking back, I see that this may have been our fatal error.In response to sending out the press release, our prices had to be lowered further and we done so as follows: Standard Ice Cream: 220 to 205 Luxury Ice Cream : 280 to 250 Special Ice Cream: 280 to 250 Sugar Free Ice Cream:250 to 215 In combination with the lower prices, we also increased the marketing budget to 4500 for each product, in hopes of reaching more people with the new of the sale. We then stacked up inventory ordering 800 standard at weak quality, 800 Luxury average quality, 700 Special at average quality, and 800 Sugar-Free at average quality. ConclusionAll in all the company would have be successful had it not been for the failure to realize the inventory situation earlier. Also, earlier purchasing of market research such as competitors pricing would have proven much more beneficial in earlier rounds. Nielsen’s actually had one of the highest company equities as well as highest net turnover, but dropped drastically in net profits in the final two rounds. Looking back all of these were very simple, if not too simple, mistakes that could have been avoided through clearer communication. [pic] Nielsen’s Ice Cream Logbook Katherine JohnstoneHMMA †¢ CAH †¢ January 17, 2011 [pic] Name:Katherine JohnstoneGroup:Nielsen’sWeek:50, Round 1&2 | When | Who did what? |Task went: – Good/wrong – Why? | |Present at meeting |Before each round |Jef, Dammis and I discussed our strategy and how to implement it |One member left to go home for the holidays, but never mentioned being in contact or showing much concern for the 2 roun ds he would miss | |Actively participating |Before each round |Jef input data as did myself and Dammis |Again, Ross was not around, and neither side tried as they should have to make contact | |Dividing tasks Before each round |Marketing Plan tasks were split, when being redone Dammis did Ross’s Piece |The corrections were only in the pieces Dammis and Jef covered, so I revised mine and theres, and put the report together so that we all still worked together | |Cooperation |Before each round | |Minor arguments, and a small amount of miscommunication, but over all we cooperated well. | |Discussions |Before each round | |Discussed all moves before and during the input of data for each round, and brought up whatever we felt might be or could be a future issue | |Deadlines | | |Marketing Plan- December 8, 2010Round 1- Week 50, Tuesday December 14, 2010 Round 2- Week 50, Friday December 17, 2010 | | Name:Katherine JohnstoneGroup:Nielsen’sWeek: 1, Rounds 3&4 | When | Who did what? |Task went: – Good/wrong – Why? | |Present at meeting |Before each round | |Ross and Myself just arrived back this day, but Jef was absent, so Myself and Ross met with Dammis on Skype | |Actively participating |Before each round | |Dammis and I made most of the decisions, while Ross tried to catch up and understand what we were doing | |Dividing tasks |Before each round | |I input the data while Ross and Dammis discussed | |Cooperation Before each round | |Everyone present coorperated and agreed on everything | |Discussions |Before each round | |Sometimes they were a little heated, but points were always made, but somethings did get over looked. | |Deadlines | | |Round 3- January 4, 2011 Round 4- January 7, 2011 | | Name:Katherine JohnstoneGroup:Nielsen’sWeek:2, rounds 5&6 | When | Who did what? |Task went: – Good/wrong – Why? | |Present at meeting |Before each round | |All were present at the second last meeting, but it was just myself and Ross at the last meeting | |Actively participating Before each round | |Not everyone was involved and some members seemed uninterested in completing the rounds | |Dividing tasks |Before each round | |Usually it was just myself and dammis inputting the data as well as reviewing it | |Cooperation |Before each round | |Not everyone helped to make the decisions, but those who did agreed and cooperated well | |Discussions |Before each round | |Missed out on the little fact about inventory because a dicussion was never finished | |Deadlines | | |Round 5- January 11, 2011 Round 6- January 14, 2011 Marketing Report and Logbook- January 17, 2011 | |

Monday, January 6, 2020

Arguments for and Against Affirmative Action Essay example

Every year at the same time, thousands of students face the same difficult decision: What college should I attend? Consider two young men both of the highest intellectual capacity and deserving of admission into the nations most prestigious institution. Steven, high school All American, student body President, and leader of the debate team, hopes to be admitted to the university of his dreams. Christopher, most valuable player in the high school division and aspiring NBA athlete, wants to attend college with students of the same caliber. Stevens parents are both successful neurosurgeons at the local hospital planning to see to it that their son is awarded recognition for his efforts. Christophers mother, unemployed and unable to care†¦show more content†¦Over time the goals shifted from equality among the masses to diversity, which brings forth the issue at hand. Many have disputed and a clear point of view is still at bay. Does a systematic process of diversifying the workp lace and universities truly bring equality? One of the strongest arguments against this selective process according to a staff writer for The Christian Science Monitor is that it violates the 14th Amendment and the Civil Rights Act. It is said that the 14th Amendment does not allow this form of preferential treatment in any case noting that no person shall be denied the equal protection of the laws.(3) The same individuals wonder after a level playing field has been made, what the purpose is of Affirmative Action. How can a program that is said to foster a more livable community where esteemed professionals do not exist still discriminate against other individuals? Take for example the story of Allan Bakke. The white student who possessed higher grades and test scores than a great percentage of other applicants. Bakke was denied admission into University of Californias medical school simply because the board set aside sixteen positions out of 100, strictly for minorities. After taking the university to court the ruling was that Bakke be admitted into the University, regardless of ethnicity, which brings forth another idea. The programs that have been initiated throughout the United States withinShow MoreRelatedAn Argument Against Affirmative Action Essay1716 Words   |  7 PagesPaved with Good Intentions: An Argument Against Affirmative Action Out of the jaws of civil war, the new United States had emerged. Broken and burning and minus 620,000 men, a new challenge lay before the nation: social equality. How would we address the sickening grievances endured by these African American now-citizens? That question has hallmarked fiery debates from dinner tables all the way to the Supreme Court for more than a century. 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